Why Professional Services Firms Struggle
You invest significant money, time and resources in trying to help your developing professionals become more effective in their business development endeavors. The creation of business plans, attendance of networking events, pressure to be active on social media and the hosting of client functions usually amount to false starts and are destined to fizzle out.
All of these concepts are examples of tools and methods. Without a calculated STRATEGY as the catalyst, SMART GROWTH cannot be achieved.
Why have these costly investments failed?
Lack of Confidence
Most associates, managers and younger partners do not possess the confidence for substantial and sustainable origination. Arrogance ≠ Confidence
The Game Has Changed
Business Development is different today. Traditional methods such as two martini lunches, golf games and social clubs do not appeal to tomorrow's senior partners. It is all about the strategic leveraging of relationships. This is a skill that must be developed and sharpened.
Lack of Motivation
The next tier of leadership who are saddled with the responsibility of maintaining and growing the firm are unmotivated to do so. The younger generation defines success in a very different way and unless this is understood by senior leadership, there is no way to effectively incentivize them.
Why Should I Work with StrategyHorse?
Let’s face it, plenty of consultants have promised to make your developing professionals more effective “marketers”. Many firms even have someone on staff whose primary responsibility is to help grow these books of business.
Our suite of services is distinct from that being done by outside marketing firms, sales trainers and in-house marketing managers because everything we do is 100% tailored to each client’s individual challenges. Nothing we do is “off the shelf” or “one size fits all”. Programs that are not customized are risky endeavors because they are not sustainable and can actually weaken morale.
How is StategyHorse REALLY Different?
We dig into the “Why”.
Our unique approach is informed by our ability to comprehend both the psyche of the less experienced professional and the mindset of more seasoned managers and partners. Our capacity to fluently speak the language of each generation allows us to act as interpreter and steward of the “Why” behind our clients’ desire for growth.
It is staying true to this “Why” that becomes the catalyst for strategy, success and sustainability.